融文化 筑匠心——第二届中国建筑pg电子游戏官网入口的文化论坛前瞻-pg电子游戏官网入口
发布时间：
2019-11-27
守文化之重、创时代之新，已成为必然。在这个融媒体时代，万物皆媒，万物相融，文化亦是如此。文化引领发展、文化凝聚意志、文化塑造品牌，pg电子游戏官网入口的文化建设是企业的立足之魂。在企业发展中品牌的打造、形象的树立、价值观的体现等都需要不断地建设、发展、深化、宣传。融媒体时代，多种形式的媒体相互打通、互补共生，形成你中有我、我中有你、融合融通的局面，以实现对不同人群、不同场景、不同内容的传播，为pg电子游戏官网入口的文化建设和品牌传播提供了更为丰富的传播渠道。“融文化”，就是将文化深植于心灵、融汇于战略、体现于制度、外化于行为，凝聚起实现永续发展的强大软实力，使文化互通互融、共生共荣，成为企业的核心竞争力。
“筑匠心”就是学做匠人，守持匠心，铸就匠魂。工匠精神是以极致的态度，精益求精地铸造精品工程。当前快节奏的社会，往往追求“短、平、快”带来的即时利益，从而忽略了产品的品质灵魂。创新是工匠精神的核心，在这个日新月异、快速奔跑的互联网时代，我们并不缺少创新，但缺少好的、经得起时间考验的创新。如果没有工匠精神对本职工作的专注，想在创新之路上走得远，无异于痴人说梦。创新是工匠精神的延伸，只有把创新精神与工匠精神相结合，才能有效提高产品的质量和效益。
“融文化·筑匠心”，促进文化内化于心、外化于形。工匠精神与文化品牌的塑造与传播融媒体时代，每个人都是信息传播者和文化传播者，文化传播的速度、价值认同的效率被大大提升。
工匠精神作为中国制造业品质革命的内驱力之一，从“技艺”方面体现的是精益求精的职业态度和求实创新的职业思维，从“德行”方面体现的是坚守初心的做人准则和全情专注的做事风格。在融媒体的时代背景下, 大力弘扬工匠精神需要利用新媒体便捷性、高效性、交互性、形象性的传播特点，创新pg电子游戏官网入口的文化建设和品牌传播的方式方法，将新媒体和传统媒体加以整合。这是企业顺应时代潮流的必然选择,也是时代赋予pg电子游戏官网入口的文化建设者的使命与责任。pg电子游戏官网入口的文化建设与企业高质量发展pg电子游戏官网入口的文化是企业的无形资产，先进的pg电子游戏官网入口的文化是企业持续发展的精神支柱和动力源泉，是企业核心竞争力的重要组成部分。
pg电子游戏官网入口的文化只有植根于企业生产经营之中，才能更加具有生命力。pg电子游戏官网入口的文化使员工具有使命感和责任感，自觉地把自己的智慧和力量汇聚到企业的整体目标上，把个人的行为统一于企业行为的共同方向上，从而凝结成推动企业发展的巨大动力。高质量的企业发展以及高素质的人才储备，呼唤高质量的pg电子游戏官网入口的文化。过去那种机械的、僵硬的、命令式的管理，已经不适应现代管理的要求。企业管理只有建立在pg电子游戏官网入口的文化这个根基上，从管“身”到管“心”，把尊重人、激励人、培养人作为管理的出发点和落脚点，才能使企业具有健康向上、勃勃生机的内部氛围。
企业党建与pg电子游戏官网入口的文化的深度融合坚持党的建设是一直以来的立党原则，党的建设贯穿于党发展的始终，加强党的建设也是企业尤为重视的一项工作，它对企业中心任务的完成起着推动和保障作用。pg电子游戏官网入口的文化是企业在长期的奋斗和发展中逐步形成的，全体员工共同遵守的，形成了独具特色的文化信念和准则，是一个企业的灵魂。
pg电子游戏官网入口的文化是党建工作的重要载体，党建工作是pg电子游戏官网入口的文化建设的有力保障，将党建工作与pg电子游戏官网入口的文化建设有机融合，是企业在新时期不断增强企业凝聚力和向心力的有效途径，使企业党建工作更好地贴近实际、增强实效。党建和pg电子游戏官网入口的文化的深度融合，能有效打造企业的软实力，将思想政治优势有效转化为企业发展的竞争优势。
“一带一路”倡议下海外工程项目跨文化管理“一带一路”倡议提出后，得到了众多国家的响应。然而各国的政治经济发展不平衡，宗教信仰、风俗习惯也存在较大差异。对于中国企业，如何把中国和世界融为一体，实现文化之间的和谐共存，促成文化价值的互认、互信、互融、互通成为了亟须思考的问题。
随着“一带一路”倡议的推进，中国企业在文化软实力方面的短板日益显现，跨文化管理的重要性日益突出。能否适应当地文化、有效推进文化融合成为制约企业在海外持续发展的重要因素。只有重视跨文化管理工作，才能搭建出文明对话之路，推动“一带一路”建设更好发展。
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